When it comes to starting a business, there is no greater available resource than the community you live in. By broadening the connections you already have and showing yourself to be a valuable member of the community, you can not only improve your business outcomes but help improve your community, as well. Terry Sidford invites you to check out this guide to successfully starting a business in your community.
1. Join Your Local Chamber of Commerce
Being part of the chamber of commerce for your area has innumerable benefits for your business. Membership is a built-in business network that gives you access to other local entrepreneurs and community leaders you might otherwise not be able to connect with. Your business gets advertised through the chamber of commerce’s website and output.
In many places, the chamber of commerce also plays a role in determining how business will be conducted in the area, so being a member allows you to have input and be one of the first to know when changes that can affect your business are on the horizon.
2. Support Local Programs
In every community, there are programs that are in need of local business support to provide them with funds or products to keep them functioning. Donating uniforms for a children's soccer team, for example, or providing water and snacks to the high school band is a great way for you to make connections not only with the members of those groups but the many adults who are connected to them.
In many cases, these donations can be written off on your taxes, so they are not ultimately as expensive as they may seem at the outset. They also get your business's name out there and endear you to the members of the community who see you making efforts to improve the lives of those who live in it. Not only is it beneficial to the community and your business, according to the EF Academy Blog, giving back is good for your mental and physical health.
3. Protect Your Data
Customers expect a certain level of privacy and security when they interact with businesses — especially when this business is conducted online. So, regardless of services or products you offer to your local community or worldwide, you need to have a cyber security plan in place. Not only can these measures help prevent your business from succumbing to a cyber threat like ransomware, it also establishes what you need to do should you fall victim to a cyber attack. Working with pros in the IT industry can help you address issues you may not have considered.
4. Enroll in an MBA Program
While it’s possible to learn on the job, if you really want to have a thorough understanding of running a business and ensure your business’s future, consider returning to school to pursue your MBA. When looking at potential schools, do your research to ensure you find an accredited program that is right for your circumstances.
In addition to learning about strategy, management and the other content that an MBA entails, you’ll also be making important contacts you can use for the rest of your career. Just as your chamber of commerce helps you to connect with those in your local community, an MBA program allows you to build relationships with other entrepreneurs and business professionals in the broader business community who can support you as you progress your business.
Give your business the best chance of success by building relationships and knowledge. With the right moves, both you and your community can reap the rewards of your business's growth and development.